I have liked
Twitter for almost 2 years but have loved email marketing more lately.
The reason
my love affair with email marketing runs so deep is simple; it consistently
provides me with a steady and reliable flow of clicks, conversions and CASH.
In case the
explanation above isn’t powerful enough, the rest of this post will highlight
the main reasons why you MUST commit yourself to growing and cultivating your
email list.
To put it
simply; all eggs in one basket = potential disaster. You will note that I
reference Twitter throughout this post. Do not be misled! This is my preferred
social platform but the same applies to your mega popular facebook page,
LinkedIn profile, Google+ circles, catch the drift?
So why is
neglecting to convert your faithful followers into email subscribers a risk?
Well… Pause
for a moment to consider this scary concept….
What would
you do if your Twitter account was suspended or deleted?
Got you
thinking now… right?
Now consider
these facts:
Why You Need To Convert Followers To Subscribers?
1. As more advertising is rolled
out your message will undoubtedly get hijacked by your competitors.
2. You have no equity in someone else's platform. Your email list is your hard currency.
3. Waking up and finding out all your invested blood, sweat and tears developing your social media presence has been in vain - account has been compromised, terms of service has changed, vanished without trace etc
4. Shiny object syndrome (aka spreading your time too thinly over various social media platforms).
2. You have no equity in someone else's platform. Your email list is your hard currency.
3. Waking up and finding out all your invested blood, sweat and tears developing your social media presence has been in vain - account has been compromised, terms of service has changed, vanished without trace etc
4. Shiny object syndrome (aka spreading your time too thinly over various social media platforms).
Email Marketing To The Rescue !
Now you have
seen the risks, let me show you how you can insure yourself against these:
1. Your email will sit in their
inbox until its read or deleted. Your message is less likely to get lost in the
noise of your recipients Twitter stream.
2. Thankfully people guard their email addresses like highly trained ninja's. A new subscriber has taken the conscious decision to allow you in their inner circle. You now share their inbox with trusted businesses, work colleagues, friends and family members.
3. A majority of your web site visitors won't purchase your product or service the first time. Capturing your potential new clients email address will give you the ability to forge further trust and authority.
4. Low cost, efficient (easily test subject lines, links and content to maximize ROI) and measurable (click-through, open-rate, unsubscribe and sales) .
5. Email is an amazing 57% more effective (kerching) for lead generation than social media.
2. Thankfully people guard their email addresses like highly trained ninja's. A new subscriber has taken the conscious decision to allow you in their inner circle. You now share their inbox with trusted businesses, work colleagues, friends and family members.
3. A majority of your web site visitors won't purchase your product or service the first time. Capturing your potential new clients email address will give you the ability to forge further trust and authority.
4. Low cost, efficient (easily test subject lines, links and content to maximize ROI) and measurable (click-through, open-rate, unsubscribe and sales) .
5. Email is an amazing 57% more effective (kerching) for lead generation than social media.
How To Get More Email Subscribers ?
1. Start with actually putting
an email opt-in form on your pages (always helps:). I use Mailchimp as it's
super easy to embed, customise and use.
2. Produce great content. This way people will clamber to get on your list.
3. Offer a great incentive (downloadable report, special pricing etc) for subscribing. The incentive must have some REAL value.
4. The promise of future EXCLUSIVE subscriber only content.
5. A friendly nudge or prompt (this is mine: I have some free email list building training to follow shortly ;);))
2. Produce great content. This way people will clamber to get on your list.
3. Offer a great incentive (downloadable report, special pricing etc) for subscribing. The incentive must have some REAL value.
4. The promise of future EXCLUSIVE subscriber only content.
5. A friendly nudge or prompt (this is mine: I have some free email list building training to follow shortly ;);))
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